Wednesday 1 February 2012

Digipak Research





This is the digipak for the films ’28 Days Later’ and ’28 Weeks Later’, two films which trailers I have previously analysed, both directed by Danny Boyle. ’28 Weeks Later’ is the sequel to the film ’28 Days Later’ and therefore, have been put together to be sold as a 2 DVD collectables film pack.
Continuously, the ‘virus logo’ has been used behind the titles of the films on the DVD disks, the DVD disk holders and on the back of the DVD case. This being an image which represents the theme and genre of the film which is instantly recognised by the target audience.
The back of the DVD case has been split into two halves, the two halves specifically focusing on each individual film. Each half presented with the film title and a brief synopsis of the film, as well as what special features are included on each separate DVD.

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